We are SO enriched and blessed to have met the families and people we filmed for the Cape Fear American Heart Association‘s “Life is Why” awareness video. REAL survivors. REAL adversity. And from the smiles and “moves” captured in this fun video, you would never know they were fighting battles most of us could never fathom. If you want an instant smile, we dare you to watch this inspirational video. Special thanks to Snap Snap Portrait Studios for the use of the studio space, and for Ashley Miller for coordinating it all as well as putting on the American Heart Association “Heart Ball”!

Filmed by Matt Davis and edited by Becca Burleson of Harvest Filmworks (shot on Canon C100 Mk2)
Music licensed by: The Music Bed (“The Heart” by NeedtoBreathe)
Coordinated by Ashley Miller in conjunction with Wilmington NC’s 18th Annual “Heart Ball”
Studio Venue: Snap Snap Studios in Wilmington, NC

Everyone involved in this film is a survivor, caregiver or has a loved one affected by Heart Disease.

What IS the “Life Is Why” Campaign?

– From the American Heart Association –

“We want people to experience more of life’s precious moments.
It’s why we’ve made better heart and brain health our mission. And until there’s a world free of heart disease and stroke, we’ll be here, working to make a healthier, longer life possible for everyone.
Why? Life is why.”

– See more at: lifeiswhy.org/